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The site exceptionalsmiles.dental has the following in the homepage, "Type your message here Messages sent using this form are not considered private." We noticed that the webpage also stated " Avoid sending confidential information via email." It also stated " We are now Welcoming new Patients in our Harrisonburg location. Your message has been sent. We will contact you shortly if your message requires a response. Dentist Harrisonburg, VA - Exceptional Smiles Family Dentistry 22801 Area Dentists. Family, Cosmetic and General Dentistry. With each patient, Exceptional Smiles Family Dentistry takes the time to ." The header had Family Dentistry Harrisonburg as the highest ranking keyword. This keyword was followed by Harrisonburg Cosmetic Dentist, Affordable Dentistry, and Dentist Harrisonburg VA which isn't as urgent as Family Dentistry Harrisonburg. The other words the site used was KöR Teeth Whitening. 22801 Dentist is also included but might not be understood by search crawlers.